Strategy and transformation, for organisations with purpose
Hello, my name is Melissa Ezechukwu and organisations hire me when they're facing complex problems they can't quite articulate. When they know something needs to change but aren't sure what's actually broken. When they're stuck between where they are and where they want to be.
I have almost two decades of experience leading digital projects and transformation, with expertise in digital strategy, user experience and service design.
I come in, conduct deep discovery research, map what's really happening (not what people assume is happening), identify root causes and opportunities, then deliver clear strategic recommendations with actionable next steps.
I've worked extensively with mission-driven organisations and across a wide range of sectors, including healthcare, local government, international development, media and publishing, and social enterprises.
Who I work with
I’ve helped large and complex organisations like Surrey County Council to redesign their services; supported international NGOs like MSI Reproductive Choices and International Planned Parenthood Federation with their digital strategies across multiple countries; helped transform newsroom workflows at News UK; and supported established charities like Great Ormond Street Hospital and The Health Foundation to modernise their user experience.
I also provide expert consultancy and strategic advice through association with agency, William Joseph, and as a Digital Trustee for International Broadcasting Trust.
The problems I solve
If any of these problems resonate with you, I can help. Explore my range of services or contact me to arrange a discovery call.
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Your processes involve manual work, duplication, siloed teams, and inefficient workflows. You know you need to modernise but you don't know where to start or what's creating the biggest drag on your operations.
What I do: Map your current workflows, identify bottlenecks and inefficiencies, explore where technology and better processes can help, then deliver a clear roadmap for modernisation that prioritises impact.
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Your website journeys don't make sense. Your services are hard to navigate. Your messaging isn't landing. Users are dropping off but you can't pinpoint where or why.
What I do: Conduct user research to understand the real pain points, evaluate your online services and channels, map current journeys to see where confusion happens, redesign the experience to work for users, and provide clear UX recommendations backed by evidence.
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You have a vague sense something's not working. You've tried things that haven't stuck. You know you need to transform but you can't pinpoint the root cause of your challenges. You don't know what you don't know.
What I do: Run comprehensive discovery to surface the real problems. Interview senior leaders, frontline staff, and users to understand the challenge from multiple angles. Deliver clear diagnosis and a costed roadmap for next steps.
Client testimonials
“As a marketing team, it’s easy to become so close to your own website that it's hard to spot the opportunities to improve performance. Mel brought an objective perspective and quickly identified practical, incremental changes that had meaningful impact. Her recommendations were clear and easy to follow, with actions we could implement at our own pace.
The uplift in our metrics speaks for itself but the biggest shift is how we now think about the site - it’s no longer a static asset, it’s a strategic priority that’s constantly evolving.”
— Gemma Skelley, Head of Marketing at DTP Group“Mel consulted for us across 2024 and 2025 and was a huge support for us in redesigning our country websites for a better user experience and upskilling our teams on digital skills in a changing world! She worked effectively with limited oversight required and I could always trust her to deliver a high quality result.”
— Jennifer Gassner, Marketing & Innovation Director at MSI Reproductive Choices“Mel is one of the most talented digital experts we work with. She helps us with a wide range of roles in the team including, but not limited to, user experience research & design, content strategy, product management and digital strategy.
She has a deep knowledge of digital health products and services, but has contributed to many different sectors that we work in. She is a joy to work with and adds an enormous amount to any team that she is a part of.”
— James Gadsby Peet, Director of Digital at William Joseph